Introducing the Leo Burnett Group Indonesia
The business is now multi channel and Leo Burnett is structured accordingly. The Leo Burnett Group specialises in Advertising, Digital, Social Media, Content and Innovation, Shopper and Retail Marketing, Direct Marketing, Activation, Reputation Management. We have one planning department across all these disciplines; one creative department creating ideas that work across all relevant media; one account management team; one production department and one P&L.
We have one desired outcome: To make brands popular.
Leo Burnett Institute of Behavior
Understanding human behavior is no simple task. The Institute of Behaviour is our specialist brand consultancy, research and innovation unit with a pedigree in quantitative and qualitative research and analytics. Our comprehensive toolkit will enable your business to unlock unique insights across the region fueling your next phase of business growth
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Leo Burnett Digital
From banners to mobile apps, digital advertising to social media strategies, we create meaningful brand experiences and engagement in the digital universe. Our digital specialists will amplify client’s presence digitally through effective and powerful digital creative design, social media engagement, CRM, and digital media planning and buying.
Shopper and Retail
We believe that the person in the shop thinks differently than the person on the couch watching TV commercials. That’s why we create retail marketing programs that connect shoppers with brands in distinct retail environment. Our shopper strategy helps define the right communication in shoppers’ path to purchase, and turn them into buyers. Our shopper service includes a combination of branded communication, experiential design and activation programs.
Branded Environment Design
Our Branded Environment Design (BED) unit helps bring the brand to life by creating branded touch-points that speak in the brand’s language, and tone and manner. We create a branded environment that amplifies brand’s engagement with the consumers, while being completely true to its brand purpose. Our BED specialists have the expertise in 3D Design/Technical Design/Production Management & Project Management.
Leo Burnett Activation
Activation has become increasingly important as a discipline to build the brand by engaging them closely with people. We create powerful creative ideas and turn them into tangible interactions that draw people, hook their interest, and influence purchase. From in-store to mall-to-mall, big cities to rural, stand alone events or in a seamless co-creation with our shopper and digital team, we create meaningful actions to activate people on-ground to converse and interact with brands.****
Leo Burnett Reputation Management is the PR arm of Leo Burnett Group. It combines the power of marketing, branding, and communication to promote client’s products and services to many different stakeholders. We bring ideas, creativity, passion and energy to media relations, Key Opinion Leader (KOL) relations and to the wider sphere of marketing activities.
Alpha245, part of the
Leo Burnett Group Indonesia
Alpha 245 is a global communications network that believes in Connecting Creative Minds to tackle Client's business challenges. The Agency works for a variety of clients across a variety of categories including Automotive, Property, Consumer Electronics, Financial & Insurance, Pharmaceutical and more.
Our approach is rooted in clarity of purpose, creative connections, and open collaboration. Diverse creative minds expand insight, expertise and creativity to disrupt convention and enhance local business solutions.